Amanda Baldwin and Holly Thaggard

Amanda Baldwin and Holly Thaggard are expanding the sunscreen marketplace to protect all skin types – and the planet.

Founder Holly Thaggard created Supergoop! after a close friend was diagnosed with skin cancer at age 29. Holly learned that skin cancer is the most common type of cancer in the US — and that it’s also primarily preventable with the use of daily SPF. Since Supergoop!’s launch in 2005, the company has challenged consumer myths about SPF and its perception as a seasonal product. 

Supergoop! is the first and only lifestyle brand wholly dedicated to protecting the skin. The brand’s mission is to change the way the world thinks about sunscreen through clean, effective, feel-good, never-before-seen formulas that inspire consumers around the world to make SPF a daily health habit. 

Everyone has different sunscreen needs, so Supergoop! has over 40 options for all skin types, tones and routines. The brand’s line includes the first truly invisible, weightless primer; sunscreen-infused eyeshadow; and a Vitamin C + SPF serum. Each has been carefully created with the best ingredients for full spectrum protection, while remaining mindful of the health of a person’s skin and that of the planet. 

In 2016, Amanda Baldwin joined Supergoop! to guide the company through an unprecedented era of growth. As CEO, Amanda works hand in hand with Holly to power toward their shared belief in creating change; investing in a sustainable, long-term vision; and cultivating a powerful brand and culture.