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Linden Lawson
Austrack Campers
National Finalist in EY Entrepreneur Of The Year 2025 Australia
Linden Lawson is the entrepreneurial force behind Austrack Campers, a leader in the Australian off-road camper and adventure accessories market. Since assuming leadership in 2015, Linden has propelled the company to impressive heights, with revenue nearing $170 million and a market share of almost 9%. His strategic vision has led to the expansion of the Auscamper Group, which now boasts a diverse portfolio of outdoor adventure brands and has seen sustainable growth and resilience in the industry. Linden's passion for adventure and the Australian outdoors is reflected in the innovative products and experiences Austrack Campers offers, and his hands-on approach has earned the company the Camper Trailer of the Year award and recognition for national radio advertising campaigns. His entrepreneurial success is mirrored in his personal achievements, which include building a substantial property portfolio and launching thriving Airbnb ventures. Under Linden’s guidance, Austrack Campers has grown from one to nine showrooms in just seven years, a testament to his exceptional business acumen.
The company has demonstrated significant financial resilience despite industry downturns, showcasing Linden's strategic expertise. His strong professional relationships across banking, legal, accounting, and consultancy sectors ensure transparency and integrity in his business dealings. Linden Lawson embodies the essence of entrepreneurship, driven by passion, innovation, and customer focus, making him a worthy nominee.