Housing credit growth at a system level almost doubled over the 12 months to September 2021, reaching 6.5%[1]. Most of this growth was due to owner occupier lending, up 8.7% over the 12 months; investor lending growth was a more modest 2.4%[2]. The flow of new home loan commitments remains high, up 35.5% over the year to September, but momentum has slowed in recent months, driven by a fall in new loan commitments for owner-occupier housing; new loan commitments for investor housing continue to grow, up 83.2%[3] over the year.
Refinancing increased for the five consecutive months to August 2021[4], reaching record highs as borrowers moved to lenders offering lower rates and took advantage of cashback deals. However, refinancing declined sharply in September, for both owner occupiers and investors[5].
Strong demand coupled with limited supply has led to a rapid rise in house prices, which have increased by more than 21%[6] over the year to October. In October, housing prices increased a further 1.5%, equivalent to 18% annualised, but down from their peak monthly growth rate of 2.8% in March – as affordability constraints and a lift in stock on market has slowed price growth.
This historic house price growth has spurred renewed policy concerns over housing affordability. Australia is not alone in this concern. House prices are also rising rapidly in countries like Canada, the US and the UK, where prices all experienced double-digit growth over the year to June[7], while prices in New Zealand increased by nearly 29%[8].
Rising house prices have also led to rising household leverage. Over one in five new loans now has a debt-to-income ratio of over six times.
APRA is scheduled to release a framework for applying macroprudential standards to the housing market in the coming months. Already though, APRA has increased the minimum interest rate buffer it expects banks to use when assessing the serviceability of home loan applications. The buffer, which has been raised by 50bps to 3% above the loan product rate, is expected to reduce borrowers’ maximum borrowing capacity by around 5%. The impact of this change will be marginal, with many borrowers not borrowing at their maximum capacity. Some banks are introducing additional lending controls over and above those set by the regulator to address potential emerging risks. In New Zealand, the RBNZ has recently introduced new macroprudential measures aimed at reducing high risk lending. It has also increased the cash rate for the first time in seven years in response to inflationary pressures, including strong house price inflation.
Not all the major banks have benefited equally from the surge in housing credit. Strong competition and volume processing challenges for some banks have resulted in home loan performance diverging markedly between individual banks.
The broker channel continues to drive application volumes, accounting for around 60%[9] of home loan transactions. Banks with strong broker propositions are more likely to achieve market share growth.
Pressure from competitors, brokers, regulators and challenging macroeconomic conditions has pushed the banks to strengthen their home loan propositions to remain competitive. They are investing heavily in improving the home lending experience for customers, including simplifying loan application approvals and reducing turnaround times by increasing process digitisation and automation – the key levers to increase operational ‘flex’, drive cost efficiency and deliver market-leading service timeframes.
Speed and simplicity are important factors in winning new home loan customers. By investing in technology to reduce the 'time to yes', some of the non-major banks have grown their market share significantly. Several digital lenders and fintechs are using big data and automation to offer faster mortgage lending propositions.
We expect the home loan market to evolve rapidly over the next few years as open banking initiatives, big data and other digital innovations drive more customised customer experience. Winners will be lenders that design their value proposition to deliver a more personalised customer experience.