EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.
At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.
EY Storybook helps you design research-based customer and user narratives, journeys and personas. Built for collaboration, EY Storybook transforms projects into intuitive stories that illustrate current or future-state journeys, organize phases into chapters, and integrate characters, tags, priorities, attachments and more.
While considering a user narrative for your business, the challenge has shifted from whether to do user research to how to manage the data. Organizing and accessing qualitative customer data in a clear format is difficult, especially as research findings evolve and new data yields new learnings. Does your business:
Integrate different kinds of assets — videos, images and documents — into its customer journeys
See current customer journeys as a starting point to define future-state experiences
Solution benefits
EY Storybook turns your projects into intuitive stories. Users can enhance narratives with a multitude of resources and manage characters and stories in a scalable way to achieve new insights.
Democratize the process of turning your research into stories without the need for specialized design skills and tools
Intuitively integrate images, videos and other assets to bring entries to life
Grow and enhance information on users and their behavior over time
Use cases
Storybook is most suitable for two key use cases:
Current state – organizing evidence-based qualitative research to describe existing processes, opportunities and needs
Future state – communicating “to be” stories to envision scenarios.
Solution features & functionality
Create personas
Include goals, tasks and challenges
Link from characters directly to their stories
Re-use characters across multiple journeys
Design stories
Build stories to illustrate current or future state journeys
Organize phases into chapters
Customize steps with characters, tags, priorities and attachments
Review and share findings
Search and filter to identify key information and patterns
Present information in overview and detailed views
Use read-only or edit role
Why EY
The power of EY people, capabilities and innovation can turn your customer data into powerful business tools. EY Storybook is underpinned by experience and proprietary technology focused on meeting your transformation challenges.
EY’s Transformation Platform, a unique combination of EY know-how and proprietary digital tools, can jumpstart your transformation journey. Learn more.