Commercial strategy consulting

Our team can help companies gain a competitive advantage when new products, services or businesses are launched through market participation design, RTM strategy and design (e.g., direct vs. indirect vs. hybrid), channel profitability analysis and optimization, and distribution assessment and transformation.

Our team helps clients create and execute a pricing strategy that can help significantly increase and sustain above market growth and profitability. The team brings an integrated approach to help clients solve pricing issues through use of benchmarks, applied analytics, technologies, training and pricing governance.

Our team can help companies increase business at each stage of the sales lifecycle. This includes improving and aligning sales channels across the ecosystem, defining the next generation sales model and required capabilities, driving transparency and improvement on the route to market mix while aligning incentive compensation to support the behaviors.

Our team has extensive experience helping companies increase the return on marketing spend by driving improved decision making through the customer journey. The team leverages deep segmentation and targeting models, alignment of the brand messaging by channel and actionable marketing-mix analytics to drive sustainable short- and long-term impact.

Unlocking revenue synergies is becoming increasingly important for companies seeking growth through M&A. Our team leverages pre- and post-close analytics to conduct synergy and dis-synergy diligence, detailed revenue and margin design by region, product, and key accounts supported through alignment to the P&L holders of the combined company.