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How to win over future talent

Companies must quickly transform to keep up with a shift in workforce expectations or risk losing out further in the war for talent.


In brief

  • Current workplace experiences do not match workforce expectations, which have shifted toward a desire for long-term flexible work arrangements.
  • To close perception gaps, companies need to design and implement employee experience initiatives based on more holistic and in-depth listening.
  • As the workforce continues to evolve, organizations must embrace an agile and long-term approach to workforce planning.

As Singapore continues charting its path toward the new normal, organizations are ramping up hiring plans to support growth, but are finding it hard to attract and retain talent. This challenge is not unique to Singapore. Countries around the globe are facing the “great resignation” phenomenon, where employees are resigning in large numbers and seeking new employment opportunities.

Their actions are indicative of how the workforce has changed its views about work after a year of hybrid work arrangements involving flexible and digital ways of working. The more critical issue is that their vision of the post-pandemic workplace is misaligned with their current workplace experience. Employers need to urgently understand this new set of needs and transform the workplace or risk losing out further in the war for talent. 

Changing workforce needs and ways of working

According to findings from the 2021 EY Work Reimagined Employee Survey of 16,264 employees worldwide (264 Singapore employees), 9 in 10 respondents want flexibility in where and when they work. We see a similar situation in Singapore, where 60% of local employees said they are likely to quit if they aren’t offered their desired workplace flexibility. 

Singapore workforce’s expectations
of Singapore employees said they are likely to quit if they aren’t offered their desired workplace flexibility.

In the follow-up 2021 EY Work Reimagined Employer Survey, the majority (84%) of 132 Asia-Pacific respondents intend to make moderate to extensive hybrid work changes. However, only 45% have actioned on these plans and communicated them to their employees. These findings reveal a clear disparity between employers and employees on the urgency of implementing flexibility in the workplace. Organizations should consider refining their operations and HR policies to give employees the flexibility to work remotely at least two to three days a week and the leeway to determine their work schedules and timelines.

 

Organizations also stand to benefit from the increased productivity that comes from a flexible work environment. Seventy-one percent of Singapore respondents in the employee survey agreed that a new mix of on-site and remote work will increase their companies’ productivity. Organizations should assess and leverage new technology to optimize their processes, workflows, team dynamics and productivity.

 

As employees’ needs and ways of working continue to evolve, this will have an impact on employee interactions, which will in turn change the organization’s culture. Together, the employer and employee surveys suggest a fundamental gap exists between the experience that employers think they are delivering to their employees and what their people are actually experiencing. Seventy-two percent of Asia-Pacific employers believe that their company cultures have changed and gotten better during the pandemic, while only 46% of Asia-Pacific employees (48% of Singapore employees) in the employee survey opined the same.

 

Closing the gap requires employers to improve their understanding of employee sentiments to align employee experiences accordingly, which requires a new approach to HR planning and talent management.

Deliver insights-driven employee experiences

This starts with developing a deeper appreciation of employees’ concerns, which can be a challenge when many firms rely on inaccurate or infrequent methods like annual employee surveys.

To improve the quality of their insights, companies need human-centered and technical innovations that bring the organization closer to what’s actually happening to its people. Employers need to consider new data-gathering processes and structures that can help the leadership go beyond the formal workflows to understand all aspects that impact an employee’s experience. These include the quality of relationships, influence of employees’ behaviors and digital support infrastructure.

Through more holistic and in-depth listening, organizations will be able to make sense of employee experiences and identify perception gaps. They can then begin to close such gaps by designing and implementing employee experience initiatives. 



To gain better insights, employers need human-centered and technical innovations that help them understand all aspects that impact staff experience, including the quality of relationships, influence of employees’ behaviors and digital support infrastructure.



Embrace continual transformation centered on delivering long-term value

To build a successful and sustainable employee experience program, organizations need to meet the current and future expectations of employees, while delivering results aligned with business needs.

An overlapping area of need for both employers and the workforce is the ability to acquire future skills. After experiencing the lack of job security during the crisis, the workforce has become particularly concerned over lifelong employability and future relevance beyond the pandemic. To mitigate unemployment risks, employees are looking for opportunities to continually upskill and reskill. For employers, adopting a skills-based approach is critical to meeting their talent capability needs in a tight labor market as ongoing border restrictions have created inbound talent scarcity issues.

The challenge faced by organizations is that business models are still in flux and the workforce is still evolving amid the disruptions caused by COVID-19. Therefore, organizations will need to embrace a continual transformation approach by shortening talent planning cycles and embedding flexibility and agility in their decision-making process. Even as leaders work on adopting a continual transformation mindset, their transformation trajectory must have purpose as a central guide. As organizations explore the future and work backward to review their relevance, staying centered on their purpose will help prioritize competing needs and limited resources.

Consider how companies are adopting a future-back approach to plan their learning and development initiatives, which is critical in meeting future talent needs. In the past, organizations used to rely on past budgets and iterate from past initiatives. Today, organizations begin the exercise by first identifying future skills as well as current and future salary premiums required, and assessing investments needed in learning and development to bridge these skill gaps. This future-back approach allows the level of organizational spend to achieve business goals.

How governments can bridge the gap

The shift in the global workforce’s desire toward long-term flexible work arrangements has not gone unnoticed. While the aforementioned surveys revealed a mismatch in employee and employer expectations on the future workplace, governments across Southeast Asia have played a key role in helping organizations close this gap. For a start, governments have provided monetary support and guidance to help companies adopt sustainable flexible work arrangements (FWAs). The Singapore Government, for example, has pioneered a Work-Life Grant that offers FWA incentives of up to S$70,000 (about US$51,400) per company to promote workplace cultures that support better work-life harmony.1 These include FWA measures like part-time work and job-sharing arrangements. A dedicated Job Sharing Implementation Guide provides further support for companies to implement these arrangements and better match business and employee needs.

 

Apart from monetary funding, governments have also created regulations and guidelines to encourage FWA adoption. In the Philippines, the Department of Labor and Employment issued a set of employment preservation guidelines (Labor Advisory No. 17 Series of 2020) to encourage FWAs as an alternative to termination of jobs or business closure.2 The guidelines recommend initiatives like job rotation, transferring employees to other branches or functions, reduced work hours and other feasible work arrangements. Likewise, Indonesia’s manpower ministry has released new guidelines encouraging two-way communication and agreement between employers and employees on suitable employment practices like FWAs.3

The Malaysian Government has gone further to offer support beyond FWAs. In the past year, Malaysia’s National Economic Recovery Plan introduced FWA incentives worth MYR800m (about US$189.6m) to both employers and employees, with added childcare subsidies to support working parents.4 To support productivity at home, the Malaysian Government has offered tax relief on technological hardware for employees and invested MYR3b (about US$710.9m) to provide free internet connectivity for workers and students.5 Similarly, to improve productivity during remote working, Singapore’s Productivity Solutions Grant covers up to 80% of costs for IT solutions, equipment and consultancy services.

Something positive is emerging from the pandemic and ensuing disruption: a transformation opportunity to make workforce planning more strategic and agile. This must be built on a more effective way of understanding and engaging with employees to deliver employee experiences and build a people-centered organization of the future. 


Summary

Current workplace experiences are misaligned with employees’ vision of a post-pandemic workplace marked by a flexible work environment. Employers are lagging in their workplace transformation efforts. To close the gap, a new approach to HR planning and talent management is needed: one that is agile, insights-driven and centered on delivering long-term value.  

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