ey-helping-SMEs-take-the-next-leap-towards-AI-01-2025

Helping SMEs take the next leap towards AI

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AI can help small- and medium-sized enterprises (SMEs) improve productivity and efficiency. How can Singapore drive greater adoption?


In brief

  • The expense of AI adoption and the knowledge gap discourage SMEs from investing in the technology, causing them to miss out on potential opportunities and benefits.

  • While the government has launched initiatives to assist SMEs with digital and AI adoption, there is still room for improvement.

  • Engaging and training the workforce and users to effectively utilize AI and digital tools is crucial for enhancing efficiency.


A report by the Infocomm Media Development Authority (IMDA) found that Singapore’s digital economy accounted for S$113b or 17.7% of the country’s gross domestic product in 2023.1 The report also found that over 90% of SMEs have adopted some form of digital strategy. Yet, a deeper dive into the adoption of AI, which is at the forefront of digital transformation and can be a game changer for businesses and services, revealed an uneven story. 

The IMDA report further revealed that in 2023, 44% of large enterprises in Singapore have adopted AI. Among SMEs, the adoption plunges to only 4.2%. Almost all those who adopted AI indicated seeing an improvement in productivity and processes – highlighting the value that AI can bring. 

Why aren’t more SMEs tapping on AI to enhance their business?  

Key deterrents: high cost and knowledge gap

The cost of adoption and lack of necessary skills are two major barriers to technology adoption among SMEs, according to research by the Singapore Business Federation.2 For AI, this can be even more complex, as the technology is relatively new. 

While there are AI toolkits and solutions aplenty in the market, the vast options available can lead to confusion – and with it, resistance or inertia in embracing the technology. Further, existing AI solutions may be too expensive and not designed for resource-constrained SMEs in mind. This means companies will need to consider customising these solutions, which adds to the implementation burdens. Coupled with the lack of understanding of the solutions that are right for their business and the potential impact on existing processes and workforce, many SMEs therefore hold back on investing in the technology and as a result miss out on the opportunities and upsides. 

Enterprise support available

Recognising these challenges, the government has introduced initiatives to help SMEs with digital and AI adoption. For example, under the SMEs Go Digital Programme, SMEs can access numerous incentives and services to help them adopt new technology or transform their organisation. SMEs can also tap on the Chief Technology Officer-as-a-Service to self-assess their digital readiness and needs, access digital solutions, and engage digital consultants for their digital transformation. The Programme also offers SMEs opportunities to expand their businesses through e-commerce platforms and eligible companies can receive up to 70% funding to participate in select platforms.

Other initiatives such as the Advanced Digital Solutions, Industry Digital Plan and the GenAI Sandbox for SMEs 2.0 are also available to support SMEs on their digital journey. 

More can be done

For a start, the government may wish to consider establishing sector-focused AI innovation hubs or centres of excellence to facilitate collaboration among businesses, research institutions, and technology startups. During Budget 2024, it was announced that S$1 billion will be committed to AI over the next five years into AI compute, talent, and industry development. Since then, a Sectoral AI Centre of Excellence was launched in September 2024. 

More such sector-specific hubs that focus on innovation can create a collaborative environment for SMEs and other ecosystem players from the same industry to pool together knowledge, capabilities and resources to advance their progression in AI or even create new solutions beyond the existing ones in the sandbox. Through this, the pace of AI innovation can be accelerated and new economic opportunities created. 

Additionally, the government may wish to consider AI Adoption Incentives. Currently, SMEs can access the Microsoft Copilot for SMEs programme, which supports SMEs in the adoption of GenAI. However, enhanced subsidies and a wider suite of GenAI tools can be made available to SMEs to given added motivation to invest in AI technologies. These incentives will lower the barriers to entry for businesses, enabling them to leverage AI to enhance productivity and innovation. Processes for SMEs to apply for grants can also be streamlined and simplified to reduce any administrative burden. 

Individuals upskilling is key

While enterprises can drive AI adoption, getting the workforce and users engaged, willing and trained to utilise AI and digital tools to enhance their value and efficiency is another key piece of the puzzle. Often, this requires a shift in mindset on how they view AI and continual emphasis on lifelong learning.

Potentially, Singaporean workers can tap on their SkillsFuture Credit to pick up or deepen AI or digital skills. MySkillsFuture portal has over 1,000 courses on AI that individuals can undertake. Further, the SkillsFuture Level-Up programme, which was introduced in Budget 2024 to provide greater support for mid-career Singaporeans aged 40 years and above, also offers professional certifications and post-graduate courses on AI and digital.

Additional top-ups to the SkillsFuture Credit, with targeted top-ups for AI and GenAI training, can serve as a nudge in the right direction. 

AI and digital are important tools for enterprises as they help enhance productivity, efficiency and competitiveness in today’s challenging business environment. Despite deterrents like high cost and lack of skills, SMEs need to recognise that leveraging AI can drive growth, streamline operations, and improve customer experiences, ultimately leading to sustainable success in a rapidly evolving market.

Despite deterrents like high cost and lack of skills, SMEs need to recognise that leveraging AI can drive growth, streamline operations, and improve customer experiences, ultimately leading to sustainable success in a rapidly evolving market.

This article was first featured in The Business Times on 10 January 2025.


Summary

The main barriers to technology adoption among SMEs include the cost of adoption and the lack of necessary skills. To address these challenges, the government has launched initiatives to support SMEs in their digital and AI adoption. The government may want to establish sector-specific hubs that emphasize innovation and AI adoption incentives, fostering a collaborative environment for SMEs and other ecosystem participants. Additionally, it is also crucial to engage and train the workforce and users, on AI and digital tools to enhance their value and efficiency.

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