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Samuel Yik
Managing Director, Dian Xiao Er Group
EY Entrepreneur Of The Year – Food and Beverage
Coming from an audit background, Samuel made a bold leap into the unfamiliar world of food and beverage, starting Dian Xiao Er, a casual Chinese restaurant in 2002. As a novice in the F&B industry, he faced numerous challenges including SARS outbreak, bird flu, and the 2007-08 financial crisis. Despite these challenges, Samuel's dauntless spirit and relentless drive propelled him to emerge stronger each time. His courage and resilience were particularly evident during the COVID-19 pandemic when he successfully doubled the business revenue.
Through strategic investment in branding and technology, Samuel transformed the business into a household name known for exceptional service, efficiency and consistent food quality. By prioritizing customer satisfaction, he has redefined industry standards and proven that with the right mindset and determination, success knows no bounds.
About Dian Xiao Er Group Pte Ltd
Dian Xiao Er - the must-eat herbal roast duck in Singapore!
Using only the finest quality of Cherry Valley ducks paired with the freshest ingredients, our ducks are prepared and freshly roast daily. They are marinated with a revitalising blend of Chinese herbs and spices for hours, roasted at a precise temperature to retain its juice while in the oven. Crisp to the touch, and golden brown in appearance, our herbal roast duck is complemented with our specially concocted herbal sauce that makes it impossible to resist!
Learn more about EY Entrepreneur Of The Year™ Singapore
