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With ten years of experience, Barbara provides strategic advice for transactions in the digital and software industries, mainly for Private Equity and corporate clients. She has particularly extensive experience in B2B software and Financial Services.
Barbara combines commercial, product, and tech perspectives to provide in-depth insights for investors. She guides them through possible disruptions posed by emerging technologies like AI and helps pinpoint the most attractive opportunities.
Based in Stockholm, Barbara brings a global perspective to work through her experience working in Poland, the UK, the US, and on several international projects.
At EY, Barbara actively promotes the use of analytics and innovative tools in her role as a Nordic Strategy and Transactions Innovation Lead. She is a proud contributor to the Women in Tech community.
Prior to EY, Barbara worked in banking and earned her MSc in Business and Economics from the Stockholm School of Economics.
Barbara advises clients on leveraging digitalization and emerging technologies to increase competitive edge, enhance customer and investor value, while reducing the risk of disruption.
Navigating through the complexities and hype surrounding emerging technology trends, Barbara assists investors in assessing the quality and differentiation of software assets, thereby contributing to better-informed investment decisions.
Through her involvement with the Women in Tech community and initiatives within EY, focused on analytics and AI, Barbara co-creates an inclusive, curious, and innovative community that fosters a continuous learning environment.
