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Haakon is responsible for Sustainable Finance in EY Norway. He has broad experience as a project manager and subject matter expert for financial services in the Nordics, focusing on net zero transformations, anti-greenwashing and sustainability strategy.
He began his career in EY specialzing in data-driven profitability improvements for insurance companies. However, he soon realized how profitablity and sustainability often would go hand-in-hand for insurance companies, where keeping losses to a minimum is the best outcome for the insurer, customer and the planet.
Haakon has had different leadership roles within sustainable finance in EY since 2021. Currently, he heads EY’s sustainable finance services, and sits in the Nordic leadership group as Norway’s representative. Haakon holds a Master of Science in Economics and Administration from the Norwegian School of Economics, with a major in finance.
How Haakon is building a better working world
"I work with the intention of accelerating the green transation and improve our client’s ability to compete, comply and contribute to the sustainability agenda. Through my work I’ve helped many financial services providers in identifying the right focus areas, setting good targets, finding the optimal position and preparing for future performance through business oriented sustainability initiatives.
Together with our clients, I’m working to make society, businesses and financial services more robust and future-proof".
Haakon's latest thinking
Are Corporate Bankers Equipped to Handle Greenwashing Risks?
Greenwashing could become a credit risk for banks, which must address both their own and their clients' sustainability claims.
24 Feb 2025
Haakon T. Bjørn-Hansen