Diederick Theunissen

Diederick is a Senior Manager within the Customer Experience & Innovation team and the leader of Customer Experience AI for EY Netherlands as well. He has been with EY for nine years, the first five of which were at VODW, a consultancy firm specializing in marketing strategy that became part of EY in 2018. 

Diederick focuses his advisory work primarily on the relationship between clients and their customers, always looking for ways to optimize business processes, technologies, and activities for the benefit of people. He applies innovative methodologies such as Design Thinking, Product and Agile Management. Additionally, Diederick has a strong interest in new technological developments, including GenAI. In his advisory work, he examines the technology and ecosystem of the client with the aim of leveraging them for better and more efficient customer service. 

Furthermore, Diederick is actively involved in developments within the Dutch financial sector.

How Diederick is building a better working world

“Whether it's small or large assignments, I always bring forward the perspective of the customer or the employees of our clients. Customer or employee experience, embarking on something new, innovating, creating something that is well-structured and functions for people: that is what makes the world a little easier or more beautiful.”