14 February 2025 | London, GB

EY is a Leader in the HFS Horizons: Generative Enterprise Services

HFS assessed 40 service providers across their value propositions, execution and innovation capabilities, go-to-market strategy, and market impact criteria. 

We are pleased to be named a Horizon 3 Market Leader in the HFS Horizons: Generative Enterprise Services, 2025 report.

According to the report, “EY views GenAI adoption as a catalyst for ‘re-thinking the enterprise,’ addressing challenges related to trust, complexity, and imagination to unlock business value beyond productivity. With a focus on agentic AI and services-as-software solutions, it leverages tools, accelerators, and a value pool mindset targeting 10x value with one-tenth of the effort. Its strengths include responsible AI as code, consulting expertise, and domain knowledge. Leading by proof, the firm is transforming itself into a trusted AI-powered professional services firm, embedding AI/GenAI internally and collaborating with policymakers, thought leaders, academia, civil society, and top AI organizations.”

Source: HFS Horizons Report: Generative Enterprise Services, 2025, by Phil Fersht, David Cushman, Niti Jhunjhunwala, January 2025

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