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Mr. Satish Kumar Raguchandran founded Russell Taylors in 2016 with the idea to revolutionize and offer total solutions in the online home appliance market.
Starting off as a one-man show, Satish ran everything on his own; from sourcing, designing, and packaging, including unloading 40-foot containers of his products. He would personally visit suppliers and factories to inspect their production lines, making sure their goods are of high-quality prior to distributing them to the mass market.
Today, Russell Taylors has exponentially grown into becoming the leading online home appliances brand and a preferred consumer choice. The business expanded into the retail market in 2020 and generated a total revenue of RM49 million in 2021.
The company ensures that all suppliers undergo the amfori Business Social Compliance Initiative (BSCI), to assess their workplace standards, and prioritizes diversity in the workforce.
In line with Satish’s aspiration to build Russell Taylors into a global brand through product quality, efficient customer service and diversified, innovative products. The company is also focused on increasing its footprint by expanding into Singapore and Thailand, and potentially further into Asia, in markets such as Indonesia, the Philippines and Vietnam.