Sashi Kumar A. Kovindasamy

Mr. Sashi Kumar, CEO of ATX Distribution Sdn Bhd, founded his  business in 2014 to provide a value-added digital payment platform for retailers and mobile channel businesses in Malaysia. The company helps businesses  supplement their existing business by enabling them to focus on their core business while using the ATX platform and solutions to generate extra revenue.

ATX started off with a single brand, Payhub, focusing on digitalizing bill payment collection at retail points with their first partner, Astro. Today, ATX has established 150 bill payment andreload products with 31,000 touch points, 65 e-wallet partners and 65,000 agents via their various in-house brands – Gopay, Mypospay and Runcit Hero.

Scaling up within a short period of five years and establishing four distinctive brands were no easy feat. Nevertheless, Sashi strongly believed the future of sustainability is through digitalization and stayed focused on the company’s key metrics, learning from setbacks and leading the team to greater heights.

Through his business, Sashi supports underserved mom-and-pop shops to stay relevant and engage their customers by offering access to logistics providers, fast moving consumer goods (FMCG) at competitive prices and digitizing the traditional retail space. Sashi also provides opportunities to gig economy players to be self-entrepreneurs via the Gopay initiative.

ATX aims to continue introducing innovative e-products to support businesses, ranging from micro-loans and micro-insurance to e-commerce solutions, to grow their digital platforms. The company aims to be the leading digital provider in Malaysia within the next five years, and ultimately, a global fintech provider offering businesses, seamless digital services anywhere, anytime.