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Nadira Mohd Yusoff
Kiddocare Sdn. Bhd.
Nadira Mohd Yusoff, the CEO of Kiddocare, established the company in 2019 with the aim of creating a digital platform that connects parents with trained and qualified Malaysian caregivers for personalized, on-demand childcare services.
Launched just before the pandemic, Kiddocare has revolutionized access to quality childcare by tailoring its services to minimize COVID-19 risks during the movement control order (MCO). The company utilized crowdfunding to subsidize up to 90% of childcare costs for frontline workers. Kiddocare now serves over 100,000 customers with its automated systems and applications.
Kiddocare is committed to building a better working world by transforming lives beyond just childcare. The company empowers women and enhances labor force participation, providing care for 92,518 children and economically empowering 13,675 women. Kiddocare's model enables mothers to return to work and fosters financial independence for caregivers, thereby driving long-term economic growth and societal transformation.