George Lee, the Founder and CEO of Innov8tif Solutions Sdn Bhd, took a bold step into entrepreneurship in 2011 while serving as a Sales Director for a publicly listed company. He was driven by the goal of creating a company capable of delivering innovative solutions to the market.
Innov8tif began as a self-funded venture, offering web portal and workflow solutions in 2011, and then expanded into enterprise mobility solutions in 2013. Throughout its journey of innovation and product development, Innov8tif became a pioneer in electronic Know Your Customer (eKYC) technology, which now serves 70% of the telecommunication and banking market in Malaysia.
George is building a better working world by democratizing identity assurance solutions. His aim is to enable organizations across the region to quickly adopt proven AI-based solutions that help combat identity fraud and promote digital inclusion.