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Lee Hui Jing
BilaBila Mart
Lee Hui Jing founded BilaBila Mart at the end of 2019 as a platform for local SMEs to make their debut into the fast-moving consumer goods (FMCG) retail scene and make quality products accessible to local communities.
Their first store opened for business two days before the COVID-19 pandemic lockdown began in March 2020. The socio-economic turmoil accelerated BilaBila’s business evolution.
Hui Jing aims to build a better working world by supporting aspiring local brands without a presence in brick-and-mortar chain stores to give them their first break in a retail store at zero cost. BilaBila also embraces diversity in driving business transformation: its team consists of individuals from diverse cultural, economic, and educational backgrounds.