Digital is to be integrated across enterprise to run business and engage customers.

Ajay Bali

EY Luxembourg Technology Consulting Partner, Digital Emerging Technologies and Data Solutions Leader

Hands-on experience on Digital. Strategy, Cognitive automation, AI and Operational excellence and Innovation. Leading TMT Consulting in Luxembourg.

Ajay is Digital Consulting Partner at EY Luxembourg and specializing in emerging technology and business innovation.

Ajay is responsible for leading the Digital Consulting services at EY Luxembourg for the commercial sector. In the past few years, he has worked with major companies in digital transformation and process automation solutions. He has worked on a range of assignments with expertise in digital strategy, robotics, AI, business model innovation, analytics and digital transformation.

Ajay is an Engineer, holds a Master's degree in Business Administration (MBA) and is certified from Saïd Business School, University of Oxford, in Fintech program.

Ajay has over 17 years of experience in consulting and advised many large companies across Asia, Africa, Middle-East, Europe and Latin America. For the past 13 years he has worked at EY, for the majority of the time based in Luxembourg.

How Ajay is building a better working world

"Businesses are struggling with complex processes.

Leveraging digital and innovation not only makes processes easy, but also allows business to be well informed and boost employee satisfaction".

Ajay's latest thinking

Advancing Customer Experience through Digitalization and Scalable Delivery

Executives from Luxembourg's Wealth & Asset Management industry will discuss digital transformation in Asset Servicing, including Fund Admin and ManCo/AIFM. Explore use cases and successes by Fintech and Tech companies. Learn from sector leaders about their journeys and challenges.

29 Apr 2025 Luxembourg, LU

AI Adoption in European Financial Services: Progress, Challenges, and Future Directions

European financial services firms are increasingly embedding Artificial Intelligence (AI) and Generative AI (GenAI) technologies into their operations to enhance productivity and efficiency. Yet, according to our second EY European Financial Services AI Survey, only a mere 9% of these firms consider themselves ahead of the curve in AI adoption. Despite high aspirations for a more AI-driven business environment, with 28% of firms accelerating their AI adoption over the past year, the majority remain in the early, experimental stages, particularly concerning GenAI.

19 Dec 2024 Laurent Moscetti +1

Asset managers propel asset servicers to fast-track the digital evolution

Asset managers' expectations for better service delivery leveraging technological advancement at optimized cost of service are compelling asset servicers to fast-track their digital transformation investments.

29 May 2024 Ajay Bali +1

Luxembourg asset servicers advance digitally amid standardization hurdles

Luxembourg’s asset servicing sector is embracing digitalization, with two-thirds of firms having half or more of their operations digitalized. According to EY Luxembourg’s study, most firms are fully funded for digital projects, and 57% allocate up to 5% of revenue to these initiatives.

07 May 2024 Brice Lecoustey +1

How are asset servicers progressing in their digitalization efforts?

.How are asset servicers progressing in their digitalization efforts?

20 Jun 2023 Ajay Bali +3

Latest EY study shows: Digitalization in Asset Servicing is still in an early stage

A recent survey has been conducted by EY Luxembourg, with the purpose of gauging the digital maturity of asset servicers in Luxembourg and identifying areas that need improvement.

17 Oct 2022 Pierre-Marie Boul +1
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