Consumer Products & Retail

As consumer demands evolve, consumer packaged goods (CPG) companies and retailers must find the right balance between success today and growth tomorrow.

Consumer Products

Explore tailored insights that can help CP companies create a new relationship with the changing consumer.

Retail

Retailers deliver customer-centric value propositions – by finding the right mix of invisibility, indispensability and intimacy.

Our latest thinking

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.


    EY Future Consumer Index

    Disruptive forces are transforming consumer behaviors. What do they value? What will it take to serve them? How will CPG and retail businesses adapt?

    Sustainability insights for CPG and retail

    Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?



    Our case studies

    How a cosmetics giant’s transformation strategy is unlocking value

    Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

    Reframing the future of an iconic skiwear brand

    EY-Parthenon helped BOGNER refinance, reshape and return to profitability in spite of the COVID-19 pandemic. Learn more.

    How Wawa is catering to customers with new convenient offerings

    Wawa implements new technologies, keeping customers at the center of its offerings. Learn more in this case study.

    How to launch a sustainable direct-to-consumer business in no time

    The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.

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