Gigi O’Brien

EY EMEIA Financial Services External Affairs Manager

An experienced communications professional. Passionate about the arts.

Gigi is part of the EY EMEIA Financial Services External Affairs team, responsible for the development and services of EY EMEIA media relations and flagship brand campaigns. Gigi also looks after the communications and engagement activity for the EY EMEIA FSO Tax and Law Managing Partner.

Her previous role was at a global public relations agency within the business technology division. She worked with a broad spectrum of technology companies, from scale-ups to industry giants.

Gigi has an LLB in Law from the University of Exeter.

How Gigi is building a better working world

Gigi is passionate about creating compelling narratives to tell EY’s Financial Services stories, demonstrating long-term value and purpose. By communicating effectively she is focused on establishing strong relationships between EY and its stakeholders, and is helping build a better working world for our people, clients and for our communities.

Our latest thinking

European financial services M&A activity picked up in 2024, with deal volume reaching a nine-year high

LONDON, 13TH JANUARY 2025: Following a slow 2023, M&A deals in the European financial services industry picked up in 2024, with an 22% year-on-year increase in the number of deals, according to EY latest financial services M&A analysis.

14 Jan 2025 Gigi O’Brien

Cybersecurity remains the top risk for European banks, as heightened geopolitics increases the perceived threat of cyber warfare

LONDON, 6 February 2024. For the second consecutive year, the EY and Institute of International Finance (IIF) Bank Risk Management Survey finds that cybersecurity is the top concern for European banking Chief Risk Officers (CROs).

06 Feb 2024 Gigi O’Brien

European financial services M&A deal volume fell in 2023, and total deal value hit a decade-low

LONDON, 19 JANUARY 2024. The European financial services industry announced a 3% year-on-year fall in M&A deals in 2023, with 641 deals across the region, compared to 661 deals in 2022, according to the latest EY financial services M&A analysis.

19 Jan 2024 Gigi O’Brien

Decade-low European mortgage growth forecast this year and next, as high borrowing costs and a weak economy drive down demand

LONDON, MONDAY 11th DECEMBER 2023: Mortgage lending across the eurozone is expected to record decade-low growth in 2023 and 2024, according to the latest EY European Bank Lending Economic Forecast, as high borrowing costs, weak economic growth and falling housing market sentiment drive down demand.

11 Dec 2023 Gigi O’Brien

European Financial Services M&A volume hit a nine-year high in H1 2023, but overall deal value fell year-on-year

LONDON, 12 JULY 2023: The European financial services industry announced a nine-year deal high in the first half of 2023, with 382 deals across the region, compared to 337 in the same period in 2022 (a 13% year-on-year rise), according to latest EY financial services M&A analysis.

12 Jul 2023 Gigi O’Brien

Eurozone bank lending growth forecast to fall this year and next, as rising interest rates drive a drop in loan

LONDON, MONDAY 26th JUNE 2023: Growth in bank lending across the eurozone is forecast to slow from a 14-year peak in 2022 (of 5%) and record modest gains of 2.1% in 2023 and 1.7% in 2024, as demand for loans across the region drops, according to the latest EY European Bank Lending Economic Forecast.

26 Jun 2023 Gigi O’Brien
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