Transitioning to a sustainable future means radically changing today’s practices. We must be honest and bold about the trade-offs needed, with the ultimate prize - a more just and liveable world.

Anastasia Roussou

EY Global New Economy Unit Head of Research

Thinker on the future of sustainability. Climate change nerd. Committed to doing impactful work. Favorite hobby is starting new hobbies. Fan of anything craft-related. Yoga and nature enthusiast.

Ana leads the New Economy Unit (NEU), a research and insights team in EY Climate Change and Sustainability Services practice. NEU’s focus is on long-term, systemic shifts toward a regenerative economy.

Before taking on this role, Ana worked in the UK EY Climate Change and Sustainability Services practice, leading work with financial institutions around greenhouse gas accounting and decarbonization strategies. Throughout her career here, Ana has worked across multiple sectors – including energy, retail, real estate, and government – and across sustainability issues.

Outside the EY organization, Ana has spent part of her career working for Business in the Community, focusing on service strategy and innovation across sustainability offerings.

Ana has an MSc in Carbon Management from the University of Edinburgh and an MEng in Civil Engineering from the University of Patras.

How Anastasia is building a better working world

“A major barrier to progress on sustainability is the information gap around the scale of change needed compared to incremental action today, and the steps to get between present state and end-goal. In my role, I focus on co-creating and sharing knowledge to help businesses accelerate the transition to an economy with human and planetary flourishing at its heart and secure their place in a future radically different than the present. I believe that the business world is uniquely placed to help overcome the inertia that is holding our current, system in place and lead the transition to a more just and liveable future, acting as a critical link between policy and real economy action.”

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