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Press release
19 Dec 2024
|
London, GB
Tech industry looks to turn the promise of AI into reality in 2025
- Drive pricing that corresponds to customer value and outcomes
- Rethink and reinvent business models and processes for an AI-first era
- EY article highlights top 10 opportunities tech companies should take advantage of in 2025
Throughout 2024, new artificial intelligence (AI) capabilities continued to develop at a rapid pace, highlighting the need for technology businesses to reshape, reposition and innovate in a world led by the promise of generative AI (GenAI). AI is now largely accepted as key to future success in virtually every industry and it is time for technology companies to seize the opportunities to translate the potential of AI into performance, both internally and for customers. This is one of the top 10 opportunities for technology companies according to an EY article, Top 10 opportunities for technology companies in 2025.
While AI use-cases and copilot deployments surged across industries with significant across-the-board investments, many AI projects reached a plateau as companies were not fully prepared for the cost and necessary organization-wide transformation.
James Brundage, EY Global and Americas Technology Sector Leader says:
“To get ahead, tech companies – and their customers – need to move away from viewing AI as a capability to apply to traditional business processes, and instead use 2025 to fundamentally rethink and reinvent their business and how it operates in an AI-first era.”
Tech companies can speed up customer AI adoption by first transforming themselves
Technology companies need to focus on leading by example to demonstrate their own transformation journey - using their own products - to drive a parallel AI-powered reinvention in their own operating model.
James says:
“Looking forward, 2025 will be the year technology companies need to translate the promise of AI into both top-line and bottom-line results for customers and investors alike. It will be a pivotal year for the tech industry to drive AI value while also effectively communicating the ROI and new business model impacts to stakeholders. This will allow the tech industry and their customers to continue in the evolution of GenAI.”
The full list of top 10 opportunities in technology for 2025 are:
- Deliver on the promise of AI
- Drive growth and optimize customer experience through an agentic AI future
- Adopt outcome-based pricing models to supplement subscription and consumption offerings
- Demonstrate the power of an AI-first operating model
- Focus on data strategy and right-sizing cloud investments
- Empower your workforce of the future with innovative training
- Improve strategic decision making by embedding tax and legal functions at the outset of AI transformations
- Inject AI into cyber defenses
- Move beyond contingency funds to free up capital to invest in emerging technologies
- Shape the agenda with incoming regulators
The full report with the top ten opportunities can be found here.
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This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.
About Top Ten Opportunities for Technology Companies in 2025
In compiling the Top 10 Opportunities for Technology Companies in 2025, an annual EY article, a balanced view has been provided of the potential actions for tech companies across various growth and operational improvement opportunities. This year’s article features an analysis of desk research that was then supplemented with additional insights and recommendations from EY global technology partners and EY tech industry specialists.
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