Customer

In today’s world of empowered customers, competitive advantage comes through building trust. 

Our latest thinking

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

How to balance the CPG, retail and consumer relationship

Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

How to unlock business growth by putting customers at the center

To thrive in challenging market conditions, entrepreneurial businesses are building deep and enduring relationships with their customers. Learn more.

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