Digital business strategy

EY-Parthenon professionals design and help deliver digital business strategy. We provide clients with distinct, innovative, sustainable, data-driven services to help fuel future growth, optimize current digital competencies and accelerate digital and business transformation.

What EY-Parthenon digital business strategy teams can do for you

In a competitive, results-driven world, leveraging digital technology and solutions is no longer a consideration. It is a must. Not only can it help optimize your current business, it also unlocks opportunities to adapt and transform the organization for future sustainable growth.

However, success isn’t guaranteed. A reported 70% of digital initiatives fail to meet their objectives. Reasons include conflicting priorities, failure to scale, misaligned processes or KPIs and more. The EY-Parthenon digital business strategy teams, keenly aware of pitfalls, works closely with you to overcome such threats.

We have a deep and strong understanding of technology, data, cultural transformation and process change. Combined with our in-depth vision and practical sector knowledge, we will work with you to explore, design and help execute a unique digital strategy that fits your business. Enabling you to respond at scale to early signs of disruption, creating value from data and technology and establishing a new source of growth that will differentiate your business from your competitors.

We can help you develop the digital strategies you need to achieve your objectives by answering your most pressing questions:

Grow: creating emerging sources of revenue

  • How do I identify new revenue opportunities to support my growth?
  • How can I use data and technology to transform my business?
  • How do I define the roadmap to my digital transformation?
  • How can I build my future business outside the core?

Optimize: wiring the core of the business

  • How do I deploy and leverage emerging technology to optimize and automate my core business?
  • How do I utilize data and technology to continuously adapt to the ongoing changes of the macro forces?
  • How can I leverage digital technology to achieve my sustainability goals?

Accelerate: leaping to create value from digital

  • What digital investment strategy will fit my business?
  • How do I identify the right digital investment target or partner?
  • How do I integrate a digital venture into my (core) business?

No matter where your organization is on the digital journey, with the vast global EY network and its wide range of services, our team will support you from origination through implementation of your digital strategy.

EY-Parthenon digital business strategy services

EY-Parthenon professionals help deliver a broad range of digital strategy capabilities, including:


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