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How are everyday Australians feeling about AI? And what does this mean for the organisations they rely on for everyday goods and services?
Around the country, organisations are investing heavily in artificial intelligence (AI). During this time of rapid transformation, it’s critical to bring everyday Australians along for the journey.
To answer the above questions, our team spoke with Australians from all walks of life, and asked about their understanding and usage of AI, as well as their concerns and expectations for the future of the technology.
READ THE FULL REPORT
Our National AI Comfort Index (NACI) reveals a nation at a crossroads:
- 32% of Australians are comfortable with AI
- 35% remain neutral
- 33% are uncomfortable.
Download the full report now or check out the highlights below.
What did we do?
1 15-minute online survey with n=1,016 everyday Australians on the topic of AI
2 5-minute chatbot sessions with 100 Australians
What did we hear from Australians?
Australians were asked about their thoughts on AI across a range of topics. Here are some the headlines.
Sentiments towards AI…
Are comfortable with having AI in their day-to-day lives
Believe the benefits of AI outweigh the potential negatives
General concerns about AI…
Are worried that AI will negatively impact vulnerable or at-risk Australians
Are concerned AI will be used by companies to manipulate the way they think or feel
Are worried that AI is making Australians less intelligent
Social AI…
Believe that talking with AI can help some people develop better social skills
Think chatting with an AI companion/friend can be just as fun as chatting to a human
AI at work…
Are worried that AI will result in people like them losing their jobs
Say it’s a great idea for companies to use AI to automate routine tasks
AI in the marketplace…
Are worried their personal data will be used to train AI
The seven faces of AI sentiment in Australia
There are seven distinct groups in the Australian community in relation to AI sentiment. Each of these audiences have specific attitudes towards the technology, ranging from highly engaged through to deeply sceptical. These views are shaped by their varying levels of engagement and perceptions of the positive and negative impacts of AI.
Summary
Explore the full report now, including:
- Social AI and AI companions
- Generational divides on the personal and perceived impacts of AI
- Considerations for organisations to address ethical, development and deployment concerns.
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