Tom Jacob

Ironman 4x4

National Finalist in EY Entrepreneur Of The Year 2025 Australia

Tom Jacob, Managing Director of Ironman 4x4, has propelled the company to international prominence in the off-road automotive industry. Under his leadership, Ironman 4x4 expanded from its roots as an automotive spring manufacturer to become a global 4x4 retail brand of accessories distributed across 167 countries.

Since taking over at age 30 after his father’s passing, Tom has demonstrated resilience and entrepreneurial spirit. He navigated the business through domestic manufacturing challenges in 1998, reinventing the company and achieving significant global expansion. His commitment to quality and innovation, combined with a strong brand reputation and ethical practices, has solidified Ironman 4x4's position as a global leader in the automotive landscape. Awarded The Medal of the Order of Australia in 2014 for philanthropy, Tom believes that inner happiness and the ability to support people in need represents true success. His personal motto, "Take time to look backwards, if all you're doing is facing the mountain, you miss the pleasure of the journey," reflects his approach to leadership. He often recalls his father's advice: "You don't have to make yourself smaller than you already are," which continues to inspire his vision for the future of the company.