Nicholas Hudson, Founder and CEO of The Push For Better Foundation, is transforming mental fitness globally. He pioneered The Push-Up Challenge, Australia’s largest mental health and fitness event, which creatively aligns physical activity with mental health awareness. Participants perform push-ups to symbolise the number of suicides from the previous year, making every rep count for a vital cause. The Foundation’s app supports this initiative with daily mental health facts and tools, fostering a community committed to betterment. Operating on a sustainable business model, the Foundation retains a portion of raised funds for operational costs and future events, distributing significant amounts to Lifeline and Headspace.
Hudson's journey began with a friendly challenge in 2017, evolving into a lasting movement that has raised over $50 million for mental health services and engaged over 700,000 individuals. In 2023 alone, 215,000 participants raised more than $14 million. The Foundation’s expansion into Canada in 2024 saw 260,000 participants across two countries. Hudson's entrepreneurial spirit is evident in his motto, "Bring people together for better," and his accolades, including the Australian of the Year 2024 WA Local Hero. Hudson's mission continues to make a global impact, proving that entrepreneurship can transform innovative ideas into powerful realities.