Daniel Allen and Edward Ross

Trademutt and TIACS

National Finalist in EY Entrepreneur Of The Year 2025 Australia

Daniel Allen and Edward Ross, co-founders of TradeMutt and TIACS, are revolutionising the workwear industry with a powerful social mission. Their brand, Australia's largest social impact workwear company, aims to reduce blue-collar suicide rates by sparking essential mental health conversations. Through vibrant work shirts and accessories sold across various channels, they generate revenue while supporting TIACS, a non-profit offering free mental health support to blue-collar workers. TradeMutt is committed to sustainability, using biodegradable packaging and eliminating plastic swing tags. Their success in the B2B sector has diversified their market strategy, ensuring long-term sustainability and a loyal customer base. Their ethos of 'If we can, we must' has led to a genuine connection with their audience and disrupted the workwear market with their problem-solving approach, encapsulated with their personal motto, "No one's doing what we are doing". They've provided $3 million in free counseling through TIACS and received accolades like the Men's Health Award, Ross has been honored as Channel 7’s Young Queenslander of the Year and both Allen and Ross have been Queensland Finalists for Australian of the Year.

Allen and Ross, tradesmen with a 'larrikin' spirit, have created a movement that deeply resonates with their community. Their fearless approach continues to make significant contributions to mental health and the community.