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Alisa Fraser and Lysandra Fraser
al.ive body
National Finalist in EY Entrepreneur Of The Year 2025 Australia
Alisa and Lysandra Fraser, twin sisters and renowned interior designers, have transformed their talented eye for design into a thriving personal care brand, al.ive body. Known for their distinctive blend of aesthetic elegance and environmental responsibility, the twins have created a niche with their iconic interlocking bottles and bespoke trays, high quality formulations and eco-friendly practices.
From their beginnings as police officers for seven years, to winning "The Block Australia," their entrepreneurial journey has been one of resilience and innovation. Their brand, launched in 2020 amid the COVID-19 pandemic, now offers over 90 product lines across seven categories, with a projected $30 million turnover in FY25. With over 850 stockists in Australia and New Zealand and a commitment to sustainability—evidenced by their palm-oil free, vegan, and cruelty-free products—al.ive body reflects their dedication to environmental conservation and ethical practices.
Their success is highlighted by accolades such as the "First Among Equals" Award in the In Daily 40 Under 40 Awards. Alisa and Lysandra's story is marked by their passion for design, commitment to quality, and relentless pursuit of a purpose-driven business. Their journey from police officers to prominent entrepreneurs showcases their unwavering determination and innovative spirit, making al.ive body a beacon of style and sustainability.