Your business challenge
While considering a user narrative for your business, the challenge has shifted from whether to do user research to how to manage the data. Organizing and accessing qualitative customer data in a clear format is difficult, especially as research findings evolve and new data yields new learnings. Does your business:
- Integrate different kinds of assets — videos, images and documents — into its customer journeys
- See current customer journeys as a starting point to define future-state experiences
Solution benefits
EY Storybook turns your projects into intuitive stories. Users can enhance narratives with a multitude of resources and manage characters and stories in a scalable way to achieve new insights.
- Democratize the process of turning your research into stories without the need for specialized design skills and tools
- Intuitively integrate images, videos and other assets to bring entries to life
- Grow and enhance information on users and their behavior over time