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Consumer Products
Extraordinary relevance with consumers, customers and capital markets is essential for consumer products (CP) companies to drive profitable growth. EY understands the urgency to transform the enterprise, advance innovation and create profitable growth that exceeds stakeholder expectations.
38,000
CP professionals across 150 countries helping CP clients today
#1
EY audits 29% of global CP companies — ranking first among the Big 4
20%
increase in food CPG portfolio value was achieved via EY innovation solutions
Solving your complex challenges
- Commercial excellence
- Supply chain and operations
- Business productivity
- Portfolio management
CHALLENGE
Providing real value from commercial excellence
With growth hard to achieve, CP companies must extract more value from every commercial decision. Commercial excellence has become critical to convert ambition into measurable P&L impact, unlock profitable growth and provide sustainable success.
HOW EY CAN HELP
EY supports CP companies design and execute strategies that deliver in practice. From brand and channel strategy to revenue growth management to execution excellence, EY provides impact from strategy through to execution.
- Integrated commercial excellence: designing integrated commercial strategies that align leadership ambition with execution across portfolio, pricing, channels, customers and go-to-market, facilitating coherence from category strategy to frontline decision-making
- Revenue growth management that drives value: improving pricing, promotions, pack architecture, mix and trade investment using advanced analytics and AI, combined with capability building and governance to help maintain consistent execution and realized P&L impact
- Next-generation retailer engagement: reshaping how to work with retailers, rebalancing CP growth goals with retail partner priorities and having the strong systems, data, and agility to back that up
- Execution discipline at scale: embedding commercial excellence into ways of working through operating model design, performance management, incentives, and change programs that move teams from pilots and playbooks to repeatable, enterprise-wide impact
FEATURED
How AI-led transformation helped a major brewer grow
Asahi Europe & International took a managed services approach, working with EY and Microsoft, to rewrite the rules around trade promotion optimization.
CHALLENGE
Driving consumer centric supply chain
Increasing trade disruption, geopolitics and regulations mean CPG companies are resetting supply chains to improve agility and resilience at lower cost, rethinking what they sell and where, how it’s made, and where it’s sourced from.
HOW EY CAN HELP
EY helps CP companies with integrated supply chain modernization, transforming from linear to networked ecosystems, driving cooperation and competitiveness with increasingly autonomous supply chains.
- Driving resilient, agile, consumer centric supply chain: helping develop agile strategies and robust supply chain risk management to reduce risks, maintain business continuity and support sustained performance in volatile environments
- Increased cost effectiveness: identifying inefficiencies, reducing value leakage and improving spend to reinvest into key initiatives and drive sustainable operational improvements
- Integrated supply chain visibility: helping drive supply chain leading practice, agility and promote continuous improvement with real-time insights, identifying inefficiencies, anticipating risks and uncovering optimization opportunities
FEATURED
How to master the great supply chain reset
In a highly volatile world with new trade tariffs, companies are segmenting their supply chains for agility, resilience and sustainability.
CHALLENGE
Enterprise performance and productivity
Consumer expectations, technology, cost pressure and workforce capabilities are no longer temporary disruptions, but structural realities that demand a new approach to enterprise performance and productivity. Success depends on how boldly and quickly CPG adapts.
HOW EY CAN HELP
EY has the industry knowledge and business experience to help CP companies deliver impact-at-scale enterprise wide, helping scale performance and productivity, transform the workforce and drive strategic cost takeout through technology, AI and data.
- Efficient, flexible and responsive enterprise capabilities to improve margin: helping CP companies drive cost takeout strategically and integrate advanced technology, AI and data analytics to lift productivity and fuel performance
- Leverage automation to improve productivity: helping you identify and adopt new, tech‑enabled ways of working (automating repeatable tasks to freeing people for higher‑value activities) and re-skilling at scale with transparency and strong AI governance
- Adaptive, AI‑integrated operating models for agility: helping CP companies move from rigid, hierarchical structures to systems that support faster decision-making, modernizing tech infrastructure and improving tech cost structure
FEATURED
Driving growth in consumer products with AI
In this Financial Times webcast, leaders from EY and Mars explore how AI is enabling consumer products companies to reignite growth. Watch now to learn how organizations are using AI to transform product innovation, personalize shopper experiences, strengthen data foundations and build scalable growth models.
CHALLENGE
Managing portfolios and platforms to stay relevant
Shifts in consumer behavior, digital disruption and margin pressure require CP companies to prioritize categories with real growth and pricing power, creating fewer, stronger, trusted brands aligning to future consumer needs and evolving demand.
HOW EY CAN HELP
EY helps CPG strengthen brand positioning and improve portfolio and brand mix to stay relevant and drive sustainable growth. Through strategic mergers and acquisitions, we help realign portfolios with consumer trends — not simply to build scale.
- Portfolio roadmap for strategic acquisitions: helping you explore the future of brands, define your market positioning strategy, identify where to play and what capabilities are missing and how the deal creates owner advantage for you
- Repeatable M&A capabilities: helping you build the capabilities you need to move fast without cutting corners, from sourcing pipelines to standardized diligence sprints
- Achieving full potential: helping you drive sustainable growth and enhancing shareholder value while supporting your strategic financial modeling, improved capital execution and trusted leadership in complex situations
FEATURED
M&A Integration Consulting
EY-Parthenon M&A Integration Consulting teams can help you integrate assets while preserving value, accelerating synergy realization and minimizing risk.
Explore our offerings
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Our Commercial Excellence team helps Consumer Products (CP) companies drive brand and channel strategy to RGM and execution excellence. Learn more.
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Revenue growth management consulting helps consumer goods companies transform pricing and trade promotion to deliver strategic sales growth. Find out how.
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Addressing an organization’s overarching end-to-end supply chain and operations strategy to grow, optimize and protect their operations.
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EY’s Operating model transformation can help consumer goods companies optimize today’s business while building the models of tomorrow. Learn more.
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A smart platform accelerating innovation with consumer driven insight, qualification and rapid market readiness.
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Turn Product Lifecycle Management into a growth engine with EY PLM
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EY-Parthenon: Transformative strategy and transactions – solutions that work in practice, not just on paper.
EY Partner Ecosystem
EY harnesses a connected ecosystem of strategic alliances and partnerships to co-create value and deliver comprehensive technology solutions and business outcomes for our clients.
Our latest thinking
How AI-enabled connected planning transforms enterprise value delivery
In this webcast, explore how connected planning enables organizations to anticipate change in real time and automate decisions using AI. Register now.
How reimagining connected planning can unlock enterprise value
In this webcast, the panel will discuss how connected planning enables companies to improve business performance and unlock enterprise value. Register now.
How to turn supply chain complexity into growth advantage
In this webcast, panelists discuss how CP supply chains can distinguish good from bad complexity to unlock profitable growth. Register now.
How a global food and pet care leader transformed employee onboarding
Mars Incorporated increases retention and achieves its growth agenda by putting humans at the center of its onboarding strategy.
At the Consumer Goods Forum Summit 2026, EY leaders explore how innovation and AI drive growth and resilience in the CPG industry.
How CP sales & marketing can reclaim brand relevance in an AI world
In this webcast, panelists discuss the future of the sales and marketing function — working as a connected decision system when bots buy consumer products. Register now.
How to shape the future of AI in consumer products
Companies should embrace a spectrum of AI scenarios to drive innovation, efficiency and resilience in an uncertain landscape. Learn more.
Three ways CPG can create an operating model that reignites growth
Future-fit CPGs must stop optimizing an operating model perfected for a bygone era and build a new one that reignites growth. Learn more.
What it takes to maintain brand relevance in an era of endless choice
Brands face pressure as consumer habits change. EY Future Consumer Index shows CPG must focus on relevance and differentiation. Learn more.
