Magnus is a Strategy and Transactions leader with more than 15 years of experience as partner in strategy consulting. He serves as EY-Parthenon EMEIA Industrial Products Leader.
Magnus has been with EY since 2014. Before joining EY, he was a partner at a small strategy consulting firm in Stockholm, where he helped major manufacturing companies with strategic and operational issues.
Magnus also has a background as a successful entrepreneur. In 1999, he founded what is today Sweden's largest electronic marketplace for commercial transactions between organizations. More recently, he was the chairman of a Norwegian company, a world leader in mobile app development platforms, for five years.
Magnus holds an MBA from the Stockholm School of Economics.
“Companies, organizations and even countries can create great values through digitalization. Scarce resources can be released and made better use of elsewhere.
At EY we work with these issues daily. But I have also had the privilege of founding and leading two pioneer companies. For example, as early as 1999 I founded Proceedo – one of the world's first SaaS companies with a subscription-based pricing. The company was also Sweden's first supplier of business applications, which of course was challenging. The business idea was to provide an electronic marketplace that mediated commercial transactions between organizations.
Every year, millions of digitized purchasing processes are carried out, transactions that previously required countless hours of administration. In the public sector alone, the SaaS solution saves at least SEK1 billion per year. That is money that hopefully can be better used elsewhere.“
