The EY organization is working with a consortium of world tour, professional cycling teams, to transform the commercial model of the sport with digital, data and technology. Through DoubleShift, people around the world can access exclusive professional cycling insights.
In addition, DoubleShift talks business with perspectives from "inside the sport" on topics such as:
- Sustainability
- Innovation
- Leadership
- Teaming
In this webcast, join the DoubleShift team as they start this year’s journey with the Italian classics and other season openers.
Photo credit: SprintCyclingAgency©2022