EY teams are working with a consortium of world tour and professional cycling teams to transform the commercial model of the sport with digital, data and technology.
In this fifth episode of DoubleShift, EY teams discuss the thought process in organizing Le Tour Femme, the first female edition of the Tour de France. Join the webcast and get or bring different perspectives to the conversation.
In addition, DoubleShift talks business with perspectives from "inside the sport" on topics such as:
- Sustainability
- Innovation
- Leadership
- Teaming
Photo credit: PhotoGomezSport/SprintCyclingAgency©2022