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Countries’ digital competitiveness, including digital infrastructure, digital skills, and a dynamic environment of technology companies, has long determined their attractiveness. Before COVID-19, businesses ranked gaining global leadership in the digital revolution as the top priority for Europe to increase its attractiveness. In parallel, businesses ranked the availability of a workforce with technology skills as the most important factor to determine where they invest.
Accelerated technology adoption will make countries’ digital competitiveness an even more important factor in investment decisions. Governments must therefore ensure fair access to fast internet and communications infrastructure in remote areas. This would help improve FDI attractiveness beyond major cities.