Through data-driven customer centricity and personalization at scale, CVM can deliver margin expansion for streaming businesses via targeted acquisition and increase customer lifetime value through enhanced subscriber engagement and predictive churn management.
Consider enlisting partners with deep experience in operating model transformation for media and entertainment enterprises, who can build and implement a roadmap to assemble the ways of working and data and technology tools to achieve a CVM-aligned operating model across your business, data and technology teams.
Be mindful of leading-edge technology solutions that can deliver unified 360° views of audiences, decisioning insights for customer journey analytics and real-time personalization at scale and solutions for creating, managing and connecting the next best content to subscribers and prospects.
In today’s fiercely competitive media entertainment and streaming landscape, this value-driven transformation is essential for your company to prevail and achieve profitable growth.
Author of this article is Vincent Douin, Consulting Customer Principal, TMT sector, Ernst & Young LLP (EY).
Contributors to this article were Nikki Hutsell, Manager, Ernst & Young (US) LLP; Madhurika Rao, Senior Manager, Ernst & Young (US) LLP; Fernando Schiantarelli, Senior Consultant, Ernst & Young (US) LLP; Natalie Szogas, Senior Consultant, Ernst & Young (US) LLP; Sam Goren, Senior Consultant, Ernst & Young (US) LLP; Jason Pepe, Senior Consultant, Ernst & Young (US) LLP; and Jill Sawyer, Staff, Staff, Ernst & Young (US) LLP.