EY-Parthenon launches in Thailand, enhancing strategy consulting services to businesses 

• Key competencies in Strategy; Transaction Strategy and Execution (including Business Integration and Separation); and Turnaround and Restructuring Strategy 
• Experienced EY-Parthenon professionals bring deep sector insights to help Thai businesses seize opportunities amid complexities to realize bold growth ambitions 

BANGKOK, THAILAND, 1 OCTOBER 2024. The EY organization announces the launch of EY-Parthenon in Thailand. EY-Parthenon is a team of leading global strategy professionals focused on helping CEOs and their teams navigate the complexities of today's business landscape and realize their bold ambitions.

The EY-Parthenon team in Thailand is led by EY-Parthenon Partners from EY Corporate Services Limited, Thanase Krongsiripaisal, Oraphun Cheng and Chutima Panjapokakit. The EY-Parthenon team in Thailand is part of over 1,000 EY-Parthenon professionals across Asia-Pacific; globally, there are over 10,000 EY-Parthenon professionals in 120 countries, supported by 400,000 EY professionals.

EY-Parthenon houses three strategic competencies – Strategy; Transaction Strategy and Execution; and Turnaround and Restructuring Strategy. EY-Parthenon supports end-to-end strategic advisory services to help clients to create value, facilitate seamless integration or separation or divestiture of assets and businesses, as well as spearhead turnaround and restructuring initiatives. By combining the experience of professionals from multiple sectors and disciplines within EY-Parthenon with that of professionals in the broader EY ecosystem, EY-Parthenon teams help clients by focusing on practical and actionable solutions that provide real-world results.

Oraphun Cheng, EY-Parthenon Partner, EY Corporate Services Limited, says:

"Thailand's dynamic economy presents unique opportunities and challenges for companies looking to scale and innovate. At the same time, they need to navigate a landscape influenced by a continued challenging macroeconomic environment, and changes in technology, consumer behaviors, government incentives and policies, and regulatory compliance. The team of EY-Parthenon professionals is excited to partner with Thai businesses to unlock their full potential and navigate the path to achieving long-term value."

The September 2024 edition of the EY global study, CEO Outlook Pulse, finds that CEOs in Asia-Pacific are most concerned about the global geopolitical situation (43%), emerging technologies, including artificial intelligence (42%), and changing customer needs and expectations (38%).

EY-Parthenon's launch in Thailand comes at a critical time when businesses in the country are seeking to adapt and thrive amid rapid technological advancements and shifting market dynamics. According to Thailand’s Finance Ministry, the country’s economy is expected to grow 2.7% in 2024, a strong increase from 1.9% in 2023, due to higher foreign tourist arrivals and exports¹.

Oraphun says: "At EY-Parthenon, we are focused around understanding the unique challenges and aspirations of each client, particularly within the ever-evolving economic landscape of Thailand. We believe in building long-term partnerships and delivering customized strategies that drive real impact. Whether it's exploring new markets, optimizing operations, or navigating digital and value transformation, with a keen insight into how things are operated locally and globally, our team is dedicated to helping Thai businesses achieve their strategic objectives in this dynamic environment."

Joongshik Wang, EY-Parthenon Asia-Pacific and Asean Leader says:

“In Asean, we have successfully supported many clients, including major conglomerates across diverse sectors, their commercial, digital and operational model transformations. We have also helped numerous private equity firms to better manage their capital market investments in the region.

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¹ “Thai Finance Ministry raises GDP growth expectations to 2.7% in 2024,” Reuters online, 26 July 2024, https://www.reuters.com/markets/asia/thai-finance-ministry-raises-gdp-growth-expectations-27-2024-2024-07-26/

The launch of EY-Parthenon in Thailand is part of the organization’s broader strategy to enhance its presence in Asean and contribute to the region's economic growth and development. Supported by the team of EY-Parthenon professionals in the region and a commitment to excellence, we look to bring the same level of exceptional service and actionable strategic insights to support Thai companies looking to achieve sustainable success in today's fast-paced business environment.”

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About EY
EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. For more information about our organization, please visit ey.com.

This news release has been issued by EY Corporate Services Limited, a member of the global EY organization

About EY-Parthenon
EY-Parthenon teams work with clients to navigate complexity by helping them to reimagine their ecosystems, reshape their portfolios and reinvent themselves for a better future. With global connectivity and scale, EY-Parthenon teams focus on Strategy Realized – helping CEOs design and deliver strategies to better manage challenges while maximizing opportunities as they look to transform their businesses. From idea to implementation, EY-Parthenon teams help organizations to build a better working world by fostering long-term value. EY-Parthenon is a brand under which a number of EY member firms across the globe provide strategy consulting services. For more information, please visit ey.com/parthenon

APAC no. 15001416