Within three months of putting the new social media strategy in place, there have been notable results. For instance, in Italy, the number of social media followers on the client’s official page increased from 500 to 5,000, wherein the original plan was to reach the 2,000-follower mark by the end of 2022. In the Netherlands, the follower mark has already reached 3,800 as against the original target of 3,500 for 2022. Apart from adding new followers, the new social media strategy will ultimately boost the engagement rate of the social assets.
EY Yello helped the insurer harmonize its social media channel presence in markets with significant presence as well as in those with a limited customer base. The new social media strategy helped the insurer to directly captivate the customers with various products and increase their customer base.
“We typically play with the social media content and deliver a lot of creative ideas. We try to keep customers engaged while increasing the awareness on various products that our client offers. Many a times, customers come back for information,” says Fabio Dotti, EY Yello Founder.
EY teams remain responsive to the client needs and recently supported the development and delivery of a three-day workshop, which enables them to refresh their social media strategy by bringing together the EY Yello team, the client, their accounts, strategists and creative teams.
EY Yello is also embedding a comprehensive global social media governance and co-creation process for the client.