“Our entire team was inspired by Ownership Works’ mission and their design challenges. We wanted to help the organization raise awareness through strong branding and contemporary digital experiences,” said Jenny Moede, Managing Director, Ernst & Young LLP. “We were able to dive deep into their methodology and effectively represent them using design, tone of voice and a charismatic online presence.”
Ownership Works needed a brand and identity that was credible within the financial services, labor and nonprofit sectors. Stakeholder interviews helped create Ownership Works’ narrative and strategic vision. More than 60 prominent foundations, corporations, labor advocates, investors and pension funds have committed resources to support the movement.
“Once we completed the brand exercises, we used our findings to create a unique identity that reflected Ownership Works’ values including logo, typography and color palette,” stated John Motley, Manager, Ernst & Young LLP. “Beyond visual assets, we also helped them define their value proposition so people could easily understand who they are, what they do, and how their vision for shared ownership can improve the workplace and society.”