Car buyers in Singapore are warming up to electric vehicles (EVs) as 73% (global 58%) are looking to buy EVs this year, compared to 63% (global 55%) last year. Of those looking to buy an EV this year, 40% of the respondents in Singapore (global 24%) indicated they are most likely to purchase battery electric vehicles (BEV), while the rest (Singapore and global 33%) opted for either a hybrid or plug-in hybrid, suggesting a preference for a gradual transition from an internal combustion engine (ICE) car to hybrid to BEV, as well as the security a hybrid engine offers.
This is according to the fifth edition of the annual EY 2024 Mobility Consumer Index (MCI), which canvassed the views of 19,000 respondents from 28 countries. The survey includes more than 2,800 respondents in Southeast Asia (SEA), covering Malaysia, Indonesia, Thailand, Vietnam, as well as 300 in Singapore.
In Singapore, the superior performance offered by EVs compared to ICE cars (33%) was the top factor in motivating potential car buyers to buy an EV, followed by status symbol associated with owning an EV (30%) as well as a genuine concern for the environment (29%). This contrasts against the responses from car buyers globally, where the high cost of fuel, oil and gas (global 37%) was the primary reason for EV purchase, followed by environmental concerns (global 34%) and rising penalties on ICE vehicles (global 23%).
Some concerns were still holding some prospective car buyers back. Apprehensions about charging interoperability was a primary concern (Singapore 26%, global 14%), followed by uncertainty about charging and running costs (Singapore 25%, global 17%), a lack of clarity in the political and regulatory landscape (Singapore 24%, global 8%) as well as the limited charging stations (Singapore 24%, global 27%). Consistent with the results of last year’s study, concerns surrounding charging interoperability and availability of charging stations persist among respondents.
While Singapore has made significant progress in expanding the number of charge points at public locations, owners of BEVs and plug-in hybrids have reported several challenges. The majority cited expensive charging costs in public charging locations (Singapore 60%, global 33%), while others shared concerns over the safety of their cars during charging (Singapore 40%, global 21%) and the long wait times (Singapore 37%, global 42%).
Oliver Redrup, Associate Partner, Strategy and Transactions - Infrastructure Advisory at EY Corporate Advisors Pte. Ltd. says:
“EV sales in Singapore have surged over the past year, fuelled by the growing availability of charge points and a wider range of EV options across various price points. In fact, across Southeast Asia, Singapore is already leading in charging infrastructure. By 2025, almost 2,000 Housing and Development Board (HDB) carparks will each have a minimum of three charge points. Despite ongoing efforts to tackle issues relating to EV charging, this year’s survey results reflect that there is room for further efforts to bring greater awareness on what has been done nationwide to alleviate charging woes, as well as educate consumers on the interplay of factors when it comes to EVs, including technological advancements, economic considerations and policy frameworks.”
Increasing awareness of connectivity features in cars
Connectivity features in cars are transforming the automotive and transportation sector, making them more efficient, intelligent and user-friendly. Respondents in Singapore have a strong interest in connectivity, particularly technologies that improve safety and security, such as vehicle tracking and collision warning (Singapore 65%, global 58%); help with navigation via real-time traffic alerts and route planning (Singapore and global 63%); followed by automated maintenance and service scheduling and alerts (Singapore 40%, global 37%). Singapore respondents ranked features like autonomous driving lower, at 22% (global 18%).
Interestingly, the results did not show generational shifts in attitudes – across Gen Zs, Millennials and Gen X – in terms of the type of connectivity features they would use when connecting their cars to the internet.
While many in Singapore are willing to pay for highly ranked connectivity technologies in the areas of safety and security, and navigation, the perception that these features are expensive and complex to use continue to weigh heavily on respondents.
Susana Utama, EY-Parthenon Partner, Industrial and Value Creation at Ernst & Young Solutions LLP says:
“There is clearly a case to be made when it comes to connectivity features in cars. The MCI highlights that Singapore’s car buyers are placing greater emphasis on functional technologies. Consequently, both car manufacturers and consumers need to give precedence to data governance, integrity and quality. Only by collecting and analyzing data can manufacturers create and improve insights and services towards personalized driving experiences for consumers. Manufacturers seeking to fully monetize this area will need to explore ways to encourage sharing of vehicle or personal data.”
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