FutureConsumer.Now

Technology is creating a new, smart consumer. Anticipate how their world will change, so you can shape a future where your business thrives.

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Featured Thinking

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The consumer is transforming with incredible speed. Where that change will lead is far from certain. But by looking ahead, challenging assumptions, and anticipating the full range of possibilities, leaders can shape what happens.

With FutureConsumer.Now, we’re helping leaders make their organizations future-fit by thinking differently about where the consumer is heading. What could happen, from the possible to the plausible? What are the implications for businesses today?

We’re exploring those questions by looking at every aspect of the future consumer’s world – from how they might shop, play and stay healthy to how they will consume, work, move, and use technology.

Our latest thinking

    EY Future Consumer Index

    Discover EY's latest insights around changing consumer sentiments and behaviour across global markets.

    Learn more

    How EY can help

    The team

    Kristina Rogers

    EY Global Consumer Leader
    Global leader for consumer industries. Marketing strategist. Worked in 20 countries. Harvard MBA. Photographer. Scuba diver. Canadian fiction reader. Mother of two.
    Chicago, USA

    Jim Doucette

    Global EY-Parthenon Consumer Products and Retail Leader
    Business strategist. Consumer behavior professional. Passionate about helping clients, developing people and building teams.
    Stamford, USA

    Ratna Kroneman

    EY Global Tax Consumer Industries Leader
    Global Tax Leader in telecoms. Passionate musician, performing as a member of the Amsterdam - based Purcell Chamber Orchestra. Mother of two.
    Amsterdam, NLD

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    Is scale helping you win or holding you back?

    The pace of consumer change is accelerating all the time. The ability to apply scale in more dynamic ways will only become more critical.

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    EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.