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Jon is a Senior Consumer Analyst specializing in exploring trends for programs such as FutureConsumer.Now, The Future Consumer Index and The Future of Retail. He provides insights to help inform the strategies of consumer products and retail companies.
Before joining EY, Jon spent 18 years as a chief retail and consumer analyst at a leading B2B publisher.
He has been widely quoted by the media and often speaks at trade events. He also wrote about the consumer industry outlook in “The world to 2050” a book tracking long term global megatrends.
How Jon is building a better working world
“I believe in looking forward not backwards, to see how things can be changed rather than how they have changed.
In my previous role, I helped to measure and improve the “liveability” and affordability of cities. Now at EY, the work I do helps clients unlock long term value and deliver a positive impact on both people and the planet. To me these will be critical to building a better working world as we cannot improve a world that we cannot live in.”
Jon's latest thinking
Changing consumption will reshape business priorities
What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.
13 Apr 2023
Kristina Rogers
Five types of consumer that you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
09 Nov 2022
Kristina Rogers
Future Consumer Index: In crisis, but in control
Many consumers are responding to a world in crisis by using the values and behaviors they learned during the pandemic. Learn more.
29 Jun 2022
Kristina Rogers
How can one operating model delight many consumers?
Rapid transformation needs bold leadership, but consumer companies risk falling behind. Five design principles will keep change on track. Learn more.
24 Mar 2022
Kristina Rogers
How technology can drive transformation in retail
Retailers must build technology foundations for the future to respond to changing consumer behaviors and expectations around how they shop. Find out how.
24 Jan 2022
Michael Renz
Accelerate your operating model transformation
Consumer products leaders must prioritize capabilities development as they seek to transform their operating models for the future. Learn how.
12 Nov 2021
Steve Basili
Is your operating model trailblazing or trail-gazing?
Consumer products leaders know they must transform their operating models. But are they transforming for today or tomorrow? Find out more.
30 Sep 2021
Steve Basili
Make sustainability accessible to the consumer
The EY Future Consumer Index finds more people want to make sustainable choices, if they can. Five strategies will help CEOs meet the demand. Learn more.
24 Jun 2021
Kristina Rogers
How retailers can integrate into consumer lives at scale
To be truly relevant, retailers need to transform their technology and focus on creating value customers appreciate. Learn more.
23 Apr 2021
Michael Renz