Insurers need to rethink their strategies and innovate. The world is changing rapidly; so are customers’ expectations. This is the time for business leaders to step up and drive innovation.

Brandon Bruce Sta Maria

EY Malaysia Insurance Sector Leader; and Partner, Ernst & Young PLT

Passionate about helping insurers innovate, transform and build trust in a changing market. An advocate for inclusion. A devoted husband and proud dad to three active boys. A runner and avid dog walker.

Brandon is the Insurance and Takaful Leader; and a Partner at Ernst & Young PLT, with more than 24 years’ experience in assurance and consulting for insurance, takaful and financial services organizations.

He advises public‑listed companies, multinationals and regional insurers across life, general, takaful, retakaful, reinsurance, wealth and asset management, as well as Islamic banking.

Throughout his career, Brandon has led engagements spanning assurance, initial public offerings (IPOs), corporate restructuring, mergers and acquisitions (M&A), financial due diligence and regulatory reporting. His work also includes the implementation of MFRS and IFRS standards for insurers undergoing complex financial reporting transitions.

Brandon is deeply involved in helping insurers navigate a rapidly shifting risk and regulatory landscape. His industry work is informed by broader trends shaping insurance markets across Southeast Asia, including rising customer expectations, digital adoption and emerging growth opportunities across life, health, takaful and protection segments.

He combines technical depth in assurance with strategic insights into insurance transformation — whether on financial reporting integrity, market growth strategies or enabling insurers to innovate in response to competitive and regulatory pressures.

How Brandon is shaping the future with confidence

"I believe innovation is a discipline and not a one‑off initiative. I focus on driving practical improvements that deliver sharper insights and enable stronger, more confident decisions. My goal is to help insurers and takaful operators make better-informed choices while developing and coaching my teams to grow into capable professionals. With a passion for inclusion and continuous growth, I create environments where diverse perspectives strengthen outcomes and where people feel empowered to do their best work."

Brandon's latest thinking

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