Communication has the power to change the world, but only if we remember to listen.

Alasdair C Gee

Associate Director, Global Media Relations, Ernst & Young LLP; EY EMEIA Public Relations and Social Media Lead

Global media relations and social media leader for EMEIA. Keen runner, swimmer and occasional cyclist.

Alasdair oversees the global media and social media for EMEIA at EY.

He was previously at Tesco PLC where he led press relations and communications campaigns around food sourcing, health and corporate social responsibility.

Prior to that he led a press team at the UK Government’s Department of Health and Social Care making proactive announcements and dealing with media enquiries on NHS issues.

How Alasdair is building a better working world

Alasdair enjoys mentoring junior colleagues as they build and grow their careers as communications professionals.

He also raises money for charity by running marathons and completing triathlons. 

Alasdair’s latest thinking

EY Unveils ‘Shape the Future with Confidence’ Brand Expansion

LONDON, 31 OCTOBER 2024. The brand expansion, which aligns with the new EY global strategy “All in,” under the leadership of newly appointed EY Global Chair and CEO Janet Truncale, marks a significant milestone for EY and highlights the ways in which EY teams create new value for clients, people and society.

31 Oct 2024 Alasdair Gee

EY announces new manifesto to boost EU competitiveness

LONDON, 19 SEPTEMBER 2024. The EY organization today announced the release of its vision for European competitiveness, a blueprint to help policymakers drive the European Union (EU) forward over the next five years and boost economic growth.

19 Sep 2024 Alasdair Gee

Boards must embolden management to embed sustainability, according to new report

LONDON, 5 March 2024. Boards must challenge management to incorporate sustainability into business models and strategies or risk facing increased intervention from policymakers, according to the fourth edition of the EY Long-Term Value and Corporate Governance Survey, published today.

05 Mar 2024 Alasdair Gee

EY announces publication of six-point plan to help build business confidence in Europe and attract foreign direct investment

LONDON, JUNE 21 2023. The EY organization is calling on European institutions and national governments to take six steps to help retain business confidence and attract more foreign direct investment (FDI), with the publication of the second installment of its Europe Attractiveness Survey 2023.

21 Jun 2023 Alasdair Gee

EY report: Social media most common, but least trusted, source for sustainability education

LONDON, 5 JUNE 2023. Younger generations are relying more on social media than schooling for their education on sustainability issues, according to the findings of a new report by the EY organization in collaboration with JA Worldwide, one of the world’s largest youth-serving NGOs.

05 Jun 2023 Alasdair Gee

Foreign direct investment in Europe stalls amidst economic uncertainty, France remains top destination for investors

LONDON, 11 MAY 2023. Foreign direct investment (FDI) into Europe stalled in 2022, rising only 1% compared with 2021, and remains 7% lower than in 2019, just before the COVID-19 pandemic hit, according to the annual EY European Attractiveness Survey 2023.

11 May 2023 Alasdair Gee

New EY survey finds critical link between sustainability governance and business performance

LONDON, 23 MARCH 2023. A new EY survey of more than 200 companies across 15 countries in Europe has identified a critical link between effective board-level sustainability governance and business performance.

23 Mar 2023 Alasdair Gee

Businesses finding unexpected financial benefits from climate initiatives

LONDON, 2 November 2022. The EY organization today announces the release of the 2022 Sustainable Value Study, a survey of over 500 chief sustainability officers and equivalents representing companies worth more than US$1b around the world.

02 Nov 2022 Alasdair Gee

EY and Hult International Business School announce new Masters in Sustainability, free for all EY people

LONDON, 24 FEBRUARY 2021. The EY organization, in association with Hult International Business School, today announces a fully accredited Masters in Sustainability, dedicated to EY people (312,000) exclusively.

24 Feb 2022 Alasdair Gee

EY aims to inspire 100,000 girls in 2022 to pursue a career in STEM with free mobile app

LONDON, 18 JANUARY 2022. EY today announces that the EY STEM App will be rolled out to in an additional seven countries, following a successful pilot in the US and India.

18 Jan 2022 Alasdair Gee

EY Ripples program aims to positively impact the lives of 1 billion people by 2030

LONDON, 19 DECEMBER 2019. EY announces the aim that the lives of 1 billion people will be positively impacted by 2030 through EY Ripples – the new, ambitious global corporate responsibility program.

19 Dec 2019 Alasdair Gee
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