Featured Thinking

Amid global competition for investment, what more can Europe do?

Julie Teigland 19 Jun 2024
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About the EY Attractiveness program

By examining the attractiveness of a particular region or country as an investment destination, the EY Attractiveness surveys are designed to help businesses make investment decisions and governments remove barriers to growth.

A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.

The program has a 21-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.

Additional geographic perspectives

One of the key drivers of growth is a country or region’s ability to attract investment. EY’s unique collection of country and region reports provide companies and governments with reliable insight to shape economically sound strategy and policy decisions to drive growth and investment.

Find out how countries and regions are benchmarking their investment attractiveness in the following reports:

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    Our team

    Julie Teigland

    EY EMEIA Area Managing Partner; EY Global Leader, Women. Fast forward
    Passionate about the transformational power of digitalization and innovation and its potential to deliver sustainable, inclusive growth for clients. Prominent voice of the Women20 global agenda.
    London, GBR

    Hanne Jesca Bax

    EY Global Vice Chair – Markets
    Entrepreneurial, relationship-focused leader with a can-do mentality. Connector and challenger. Future shaper. Fan of tech and innovation. Mentor. Food lover. Charity supporter. Mother.
    Amsterdam, NLD

    Marc Lhermitte

    Partner, EY Consulting, Global Lead – FDI & Attractiveness
    Fascinated by the complex interactions between companies, people and the geographies they live in.
     

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