He who stops being better stops being good.

Barry Perkins

EY Global Business and CXO Insights Lead Analyst

Dedicated corporate finance researcher. Interested in all areas of modern life, including government, capital markets, business, social affairs, arts, sciences and sport. History buff.

Barry is the EY Global Business and CXO Insights Lead Analyst.

In this role, Barry advises the service line leadership on trends and conditions in the external landscape, across geopolitical, economic and capital markets. He has over 20 years’ experience researching valuations, and mergers and acquisitions.

Barry worked for 15 years in the UK valuations and business modeling team. He has worked with many major global clients across a wide range of industries.

Before joining EY, Barry worked in journalism and public libraries in the UK.

How Barry is building a better working world

Barry is a committed member of society, contributing to discussing current affairs in as many different forums as possible.

He is passionate about getting people to vote in elections — every election, no matter how minor it may seem. Vote, people, vote!

Barry’s latest thinking

CEO Confidence Index: CEO survey September 2024

EY CEO confidence index assesses CEO sentiment across sector growth, price and inflation, business growth, talent, and investment and technology. Read more

04 Sep 2024 Andrea Guerzoni +2

Should CEOs double-down on business transformation in the face of uncertainty?

CEOs adopt a business transformation strategy to reshape their businesses organically and inorganically. EY CEO survey finds. Read more.

30 Jan 2024 Andrea Guerzoni +2

Is the AI buzz creating too much noise for CEOs to cut through?

The latest EY survey finds that CEOs recognize the potential of AI but are encountering significant challenges in developing AI strategies. Read more.

23 Oct 2023 Andrea Guerzoni +2

AI transformation: CEO survey July 2023

AI transformation is the next global step for CEOs to embrace to increase business efficiency and automation. Explore implementation steps and challenges.

24 Jul 2023 Andrea Guerzoni +2

The CEO Imperative: Rebound to more sustainable growth

Planning to rebound to an “old normal” is not an option. CEOs must reimagine their strategies for long term value creation. Learn how.

02 Jun 2021 Falco Weidemeyer +1
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