Surveyed companies continued to invest in compliance last year, even with tougher economic conditions stemming from the pandemic. Compared to 2019 and 2020 survey results, respondents this year reported that strengthening the company’s systems and procedures superseded professional training and cooperation with third-party organizations as the key action to enhance regulatory compliance. Some companies mentioned that the top priority for the next 12 months is to continue strengthening corporate governance, building the risk and compliance culture, improving the enterprise risk management framework, and improving compliance operations and information security.
Shau Zhang, EY US Partner and Americas China Overseas Investment Network (COIN) Leader, added, “It’s clear from the survey that these companies are cautiously optimistic about the overall US business environment. In order to sustain growth in the US market, many of these organizations indicated they are prioritizing efforts to strengthen their compliance to navigate through the evolving legal and regulatory environment in the US, and continuing to support local communities in which they operate.”
Compared with previous years, surveyed companies expressed greater optimism about the direction of the bilateral relationship and economic cooperation going forward, in anticipation of a more predictable and stable US business environment. More businesses (39%) expect improvements than those (25%) expecting relations to deteriorate, compared with 33% and 30% in 2020 and 37% and 34% in 2019, respectively. Interviewed executives highlighted that their companies are actively monitoring bilateral relations and are seeking to play a role in building strong, positive relations – for example, through continuously investing in elevating their brands and raising awareness.
Jesse Lv, EY Greater China Global COIN Tax Leader, said: “We observe an active and lasting change among numerous surveyed Chinese companies in their brand building endeavors. These include the acceleration of digital investment and product innovation. A growing number of them are investing more on brand development and recognition to enhance the corporate image of the Chinese brands in the US.”
As businesses from both the US and China still hold deep commercial interests in investing in each other’s economies, CGCC remains committed to carrying out more constructive engagement and dialogues, building relationships, and achieving great synergies between US and Chinese businesses to encourage better understanding and cooperation on both sides.