The great Nicola Sasanelli, CEO of the Forum’s organiser the Andy Thomas Space Foundation, joined us in the audience and, as always, shared thought-provoking insights with his questions to the panel.
From science fiction to the cusp of mainstream
As an industry, space has shot from a startup to a scale-up and now we are on the precipice of it becoming a truly mainstream industry.
The opportunity is there, and the industry will benefit by creating a demand for its services. There is a huge customer layer there that the space industry is yet to tap into – we need to connect the dots for non-space businesses to understand the potential.
I’ve said it before, but it’s about telling stories that explain how Space Tech can solve a problem for them. We’ve got to make it easy.
Yes, as several people said at the forum, space is hard. It’s hugely technical, there’s a lot of science – all kinds of science – involved in making it work. But for the full suite of mainstream businesses to become our customers, it’s as simple as showing them the kind of insights Earth Observation data and tools can offer them, and to build their trust in that information.
“There’s this moment when you’re talking to a client who’s never even thought about using satellite data before where they suddenly realise the opportunity,” lead data scientist Jack White told the EY ESG panel audience.
Jack is building our data-science strategy for the EY Space Tech Lab. He’s very much involved in understanding what our clients’ problems are, and how his team can help solve them with Earth Observation data.
When they see the results in action – and our team were was busy showing the beta version of our EY Space for Earth tool at the forum’s exhibition – the vast domain of space is suddenly alive with potential to help their business.
“There’s a real excitement. They say, ‘You’ve brought me this opportunity, but now I can see 20 different use cases’, and they reel them off. All of a sudden space has been demystified for them.”
Read our latest media release on how Space Tech can transform the way we monitor, measure and report ESG metrics here.