Suzanne Dodds is the Founder and Managing Director of Complete Home Filtration (CHF), specialising in custom whole-of-home water filtration. Since its inception in March 2018, Dodds has led CHF to both build and dominate the Australian whole home market, boasting an approximate 80% market share after only six years. Now trading across the whole of Australia, employing over 120 full-time equivalents, and providing better water for tens of thousands of happy customers, CHF has achieved phenomenal growth, with significantly more projected growth as the company innovates and enters new markets.
Dodds views entrepreneurship as an adventure requiring self-belief and resilience. She believes success is about enjoying the journey and creating something rewarding for customers, the community, and the staff involved in the business. Her leadership has steered CHF to target a residential market worth approximately AU$30 billion, with the company now set to launch a PFAS-removing water filtration system for a global audience. CHF's financial trajectory is impressive, with annual revenue increasing over 1100% since 2020 and a forecasted revenue of more than $45 million by FYE2025. These figures reflect robust growth under Dodds' stewardship and her senior leadership team. Recognised with awards such as the 2022 Telstra Best of Business Awards and the 2022 WA Innovator of the Year award, Dodds maintains a strong ethical stance in every practice of her business. Her entrepreneurial achievements and CHF's market influence make her a compelling nominee.