Lenka Dransfield

CAL Marketing

National Finalist in EY Entrepreneur Of The Year 2025 Australia

Lenka Dransfield is the visionary Founder of CAL Marketing, a leader in the snack and confectionery industry known for its innovative and ethnically diverse product range. Since its inception in 2000, CAL Marketing has offered an extensive array of products, including sweet and salty snacks, bakery items, dried fruit, chocolate, seafood snacks, and pet food. The company prides itself on manufacturing most of its offerings in Thailand, complemented by strategic partnerships in mainland China, Japan, Taiwan, India, and the US. CAL Marketing caters to a wide customer base, supplying major retailers across Australia, New Zealand, the Americas, Asia, and Europe, ensuring a robust global presence.

The company's sustainable business model is built on strong relationships with customers and manufacturing partners, alongside effective production capacity management. As an EOY national finalist, Dransfield has propelled CAL Marketing to become one of Australia's most globally distributed snack brands.Her entrepreneurial journey spans four decades in Australia and the US, reflecting her roots as a first-generation immigrant from Macedonia. Among her personal triumphs, she cherishes being a grandmother to three; and in business, she celebrates almost 25 years of CAL Marketing. Dransfield's personal motto, "Be focused and only look to the future," highlights her forward-thinking approach and collaborative spirit, showcasing her achievements as a business leader.